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My new years resolution 

31 Dec

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My new years resolution 

—  Jay Georgi, founder of Nadvia and operations / management / profits-retention coach

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Christmas thought

24 Dec

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Christmas thought

—  Jay Georgi, founder of Nadvia and operations / management / profits-retention coach

Thought for the day

23 Dec

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As You Slide Down that Banister of Life You Should Pray That All The Splinters Are Pointed The Other Way.

Mistakes

4 Oct

mistakes

More people would learn from their mistakes if they weren’t so busy denying that they made them.

Drive through

25 Sep

JihadGeorgi

This was yesterday as I was going through the Drive through at the bank. Not sure this was the intended purpose of the drive through but whatever works I guess.

Anonymous Complainer

18 Sep

AnonymousBigBrotherCLONE

So I was researching a company that was offering to sell me certain products. I went to the all-mighty Google and typed the names.. And you know the rest.

So what was funny is they have the anonymous websites that you can post your comments without being identified. How funny is that. Hey I don’t like a company so let me post it under a name or anonymous so no one will know me. HOW FULL OF CRAP ARE YOU. Lets think about his for a min shall we.

Why would you hide your name? Is it that you actually screwed up and you are trying to blame the company for your screw up. Did you forget to read the bill and noticed that your company overcharged you for something and you now what to bitch and complain. Or let me give you another one. You are a moron who did not pay your bill and when they canceled your service you called and bitch to complain and when they asked you to pay for what you owe you threw a fit.

How ironic and self-entitled are you. I never stop bitching about companies who do not do what they are suppose to do. BUT people wake up you gutless individuals. Hiding behind the vale of anonymity. WHY its because you have something to hide and you are too afraid for the company to monitor these sites and post that in fact you are the idiotic that did not pay your bill or did not check your bill etc etc.

Have the guts to tell the company I will be posting here and you are free to tell your side of the story on line as well. How many of you would actually do that. NOOOOO we have to hide because we have something to hide.

Companies give way too much credit for undeserving people. Like I said I will defend the consumer all day long but websites and associations that follow the consumer blindly with out verifying are stupid and should be banned.

Get the guts to stand up for what is right. And if you are right then you are right.

I’M AN EXPERT

23 Jul

cartoon-expert

So I love the internet. Where would you have gotten so many experts about everything 10 years ago. I mean i can find an expert on astrophysics for $5.00, or an expert in editing English websites for 1.5 an hour.

You see here is the problem. Ever since the explosion of the outsourcing field everyone is called an expert. No matter what they did in the past they are still an expert in the field. an engineer who graduated from engineering school but has not done engineering in the past 20 years calls him/her self an expert. or someone who can barely read English calls themselves experts in editing English websites.

The problem is how do you filter through all these so called self proclaimed experts. Yes i know common sense prevails but not always. When you try to balance economics and work and all the other factors. Usually when you are hiring an expert its because they would know more than you do about the subject. or example, I wanted to hire someone to map out the software that I wanted to design and launch. I received so many offers it made my head spin. Anything from $8.00 per hour to $60.00 + per hour. so I decided to not go cheap and not go expensive middle sounded good. and beside the person was in north america so hey a bonus that I can actually communicate with them. It turns out they knew very few key words to convince me that they knew what they were talking about. And yes they got fired a short time after they were hired. The upsetting point is that I had to pay them the 6 hours they spent on the project AND i had to start over.

Its easy for people to say Jay you hire them then if they don’t work out you fire them. BUT who is going to pay me for the time wasted on them, who is going to get my money back for the money paid, above all who is going to give me back the frustration spent on this project so far. Its like when you go see a lawyer or accountant. They talk and talk. you give them a retainer to work on your file and if they screw it up or not does not matter at then end they are not responsible. Have you tried taking a stupid lawyer to court. heck they have a whole organization with so much money to defend them you will have your head spinning before you get anywhere. An accountant gives you the statement and tax return you sign them but if they mess it up its your fault. The classic is when they say “oh I am sorry”. Yeah I am sorry but you still have to pay my bill, talk to the government about your screwed up filing etc etc.

References ? yeah right when was the last time you got references from some one on a client they messed up. Heck there are books and videos on how to promote yourself as an expert on anything. I can make a bet that in 30 days I can be an expert on ANYTHING. I would have eBooks, articles, website etc. to make me sound like I was an expert in any field. so who needs school !

I so far have no way of filtering through the “experts” that come my way so if anyone knows of and expert to tell me how to filter through the experts ( OK I’m lost now ) let me know.

As always I welcome your feedback and you can always subscribe to my blog for informative and not so informative articles.

Remember I am an expert at this

Business

22 Jul

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The person who minds nobody’s business but his own is probably a millionaire

IT IS FRIDAY

19 Jul

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Have a good weekend

7 Key Tactics To Improve Your Business

18 Jul

Nadvia

The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.

1. Create A One of a Kind Selling Point

If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you. Hey, it tells the customer … you get quick service and a discount on shipping.

Why should someone buy from you and not your competitor? I hate to deal a blow to your ego, but it really has nothing to do with you, your product, or your service. Yeah, its a little self-centered, but customers are attracted by offers that point out the things that benefit THEM.

Don’t go out on a limb to create new products and services to get attention. Just, add a special benefit to the ones you already have … maybe it’s quicker service. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.

2. Use Testimonials

Hey, we all know that business owners think their product or services are the best thing going, but it’s what the current customers think about it that really matters to your prospective customers. They’re the ones who see things from their point of view … what they have to say about the business has an impact.

Testimonials play an important part in advertising – especially for small businesses. Yeah, big businesses with well-known names don’t have to worry about it, but small companies can use testimonials as marketing tools to build credibility.

Think about it … how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let’s look at some ways we can make testimonials an effective part of our marketing campaigns.

3. Upsell

Upselling is one of the most successful marketing trends today. Everywhere you go, someone is trying to get you to buy more. From McDonalds with its supersize options to clothing stores that try to sell you shoes to match your outfit, everyone’s jumping on the bandwagon. Why? It works!

Your customers already know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it … it’s much easier to make sales to someone you already have a relationship with.

Use every opportunity to increase your sales volume within the customer audience you already have. Do you have a product that goes with the one they are purchasing?

4. Make Your Price Seem Smaller

Divide and conquer … The old war tactic works in marketing too! A $365 purchase would only cost $1 per day.

5. Paint The Benefits Pretty

Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading. Emotions are the key element that drives purchases.

Use word pictures to stir up the emotions that will instigate the sale. Let them “feel” the benefits, and they’ll be more apt to head for the cash register. Put them where you want them.

6. Create Attention Getting Headlines

The headline is the place to start. How often do you scan the newspaper’s headlines before you decide whether or not to read the article?

A good headline should telegraph its message in twelve words or less. Double-check those headlines. Do they make a promise of a positive benefit, or ask a provocative question? Don’t settle for less than attention grabbing statements.

7. Provide An Offer They Can’t Resist

Is your deal too good to pass up? If not, you need to improve it. Hey, I’m not talking about cutting prices even more … you’ve still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.

Motivate buyers with expirations. Yeah, an open ended offer encourages procrastination … which leads … yep, nowhere. When the customer knows he has until Saturday to purchase an item he’ll pay more for on Sunday, he’ll make it a priority to head for your shop.

For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.

If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you. Hey, it tells the customer … you get quick service and a discount on shipping.