19 Jul


Have a good weekend

7 Key Tactics To Improve Your Business

18 Jul


The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.

1. Create A One of a Kind Selling Point

If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you. Hey, it tells the customer … you get quick service and a discount on shipping.

Why should someone buy from you and not your competitor? I hate to deal a blow to your ego, but it really has nothing to do with you, your product, or your service. Yeah, its a little self-centered, but customers are attracted by offers that point out the things that benefit THEM.

Don’t go out on a limb to create new products and services to get attention. Just, add a special benefit to the ones you already have … maybe it’s quicker service. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.

2. Use Testimonials

Hey, we all know that business owners think their product or services are the best thing going, but it’s what the current customers think about it that really matters to your prospective customers. They’re the ones who see things from their point of view … what they have to say about the business has an impact.

Testimonials play an important part in advertising – especially for small businesses. Yeah, big businesses with well-known names don’t have to worry about it, but small companies can use testimonials as marketing tools to build credibility.

Think about it … how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let’s look at some ways we can make testimonials an effective part of our marketing campaigns.

3. Upsell

Upselling is one of the most successful marketing trends today. Everywhere you go, someone is trying to get you to buy more. From McDonalds with its supersize options to clothing stores that try to sell you shoes to match your outfit, everyone’s jumping on the bandwagon. Why? It works!

Your customers already know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it … it’s much easier to make sales to someone you already have a relationship with.

Use every opportunity to increase your sales volume within the customer audience you already have. Do you have a product that goes with the one they are purchasing?

4. Make Your Price Seem Smaller

Divide and conquer … The old war tactic works in marketing too! A $365 purchase would only cost $1 per day.

5. Paint The Benefits Pretty

Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading. Emotions are the key element that drives purchases.

Use word pictures to stir up the emotions that will instigate the sale. Let them “feel” the benefits, and they’ll be more apt to head for the cash register. Put them where you want them.

6. Create Attention Getting Headlines

The headline is the place to start. How often do you scan the newspaper’s headlines before you decide whether or not to read the article?

A good headline should telegraph its message in twelve words or less. Double-check those headlines. Do they make a promise of a positive benefit, or ask a provocative question? Don’t settle for less than attention grabbing statements.

7. Provide An Offer They Can’t Resist

Is your deal too good to pass up? If not, you need to improve it. Hey, I’m not talking about cutting prices even more … you’ve still got to make a profit. You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.

Motivate buyers with expirations. Yeah, an open ended offer encourages procrastination … which leads … yep, nowhere. When the customer knows he has until Saturday to purchase an item he’ll pay more for on Sunday, he’ll make it a priority to head for your shop.

For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.

If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you. Hey, it tells the customer … you get quick service and a discount on shipping.

10 Tips to Increase Your Referral Ratio

17 Jul

Pointer # 1

Discipline Yourself to a Routine of ‘Asking’.

The reason many of us do not get referrals on a routine basis is since we do not ask for them on a routine basis. Just think what would be the benefit if you asked for 2 referrals from each of your new clients? Now ask yourself if you can afford not to ask for recommendations on a routine basis.

Suggestion # 2.

Establish a procedure to ‘Set the Phase’.

Asking for a recommendation is one thing, but the number of times do you really get one? Carry out a Powerful Regimen after you sign up a new customer, and request authorization for 3 additional minutes to obtain their expert feedback. Ask a collection of concerns soliciting their viewpoint on ways you can be more efficient with your sales process, from preliminary contact to point of sale, with people in the exact same market and parallel titles. You are now setting the phase for your future success. Over time, your contacts will give you a free of cost ‘Masters Degree.’

Idea # 3.

Connect to a “Win-Win” Arrangement.

Be sincere and honest in reference to the significance of referrals for running your company successfully. Tell your story. , If you have a high referral ratio let them understand that and why it is high. Clients respect a good business owner more than a good sales representative. Attempt to select a time when the contact would feel comfy providing a referral to assist your business. That may not be at the point of sale, but upon service execution or time in the future when you have actually proved you delivered exactly what you promised. The important point is you must specify with the contact when it can occur or exactly what standards should be fulfilled for it to take place.

Idea # 4.

Follow through in order to get a regularly high ratio of referrals.

DO NOT ask for a recommendation till (a) the service has been carried out and (b) the customer is satisfied. Just as described in Pointer # 3, you want to minimally set a recommendation foundation at the point of sale and receive a dedication to when you’ll receive one. Now, this is extremely important. Constantly compose in your day time in front of the contact when the expectation is set, and let them understand you are making note of it. Treat it like an appointment for your future success. It’s found business and will give you a greater closing ratio, shorter sales cycle and most notably, even more recommendations! Follow-up and get it!

Tip # 5.

Establish a Referral Program.

Be creative. Give up some cash. Possibly it’s a gift certification to a local dining establishment (ideally a consumer) or a percent off of their next invoice. A business mind will create a few versatile programs that fit your level of buyer. After all, you’re not putting anything out until the referral is sold. The old saying, “money earns money” it is still real. Beside the tax straight off (contact your accounting professional), contacts definitely take pleasure in getting a little something. Measure the ROI and the perk will appear.

Tip # 6.

End up being the Messenger.

Make certain to give the referral presents out immediately on offered referrals. Provide it in person, because it also serves as an exceptional time to prime the pump for extra recommendations. Don’t ignore the power of this basic discipline. I have experienced ‘millionaires’ who reopened their black books after receiving $20 dollar present certificates. After all, it’s not the gesture but the amount. And since you are spending your important time being the messenger, you will without a doubt focus on receiving a couple of more warm leads.

Pointer # 7.

Promote a Grass Roots Chamber Program.

Offer local Chambers a deal they can not refuse. Chambers desire to provide their membership a much better offer, one that their members can not receive from routine street pricing. They are open to donations to help their chamber and are also encouraged to expand their membership. Instead of offering a recurring based off of sales, offer to bring them in a particular number of new members each month. After all, a certain portion of companies you get will not be a member, and if you can reveal them a return on their investment, they will certainly join the Chamber to get it. By assisting others you will see your recommendation ratio reach the sky!

Suggestion # 8.

Determine Possible ‘Bird Dog’.

Hunters to point and fetch game birds for their owners use ‘Bird Dog’. In sales, a ‘Bird Dog’ is someone who has multiple relationships with your possible customers and they are motivated to routinely feed you contacts for your advertising efforts. Research potential business people that may fit into this profile, and take them out to lunch. Clarify your referral program and how it might supplement their core business income stream. For possible ‘Huge Hitters’ be prepared to tailor your referral program to line up with their motivations. Treat them like gold and they will open up their Rolodex.

Suggestion # 9.

‘Marry’ to a Collaboration Partner.

There are businesses that provide service or products in your ‘value chain’ just do not contend straight with your services or product. Those businesses and the expert people that cost them should be a point of concentration for you to determine and get in touch with for methods of collaboration. I refer to this relationship as “Natural Marital relationships.” Contact 3 sales specialists that appear to indicate a ‘natural marital relationship’ for you and them. Detail what’s in it for them. Then ask them exactly what you could sensibly expect gradually.

Suggestion # 10.

Join or Start a Lead Group.

Why not sign up with or reflect on developing a Lead Team of entrepreneurial individuals who are encouraged to get together twice a month to share leads. Find people who are accountable to bringing in the minimum amount of leads each conference as detailed in your team’s company policies. Make sure every member is covered by the 80-20 policy, getting 80 % of their leads from 20 % of the members.

The reason many of us do not get recommendations on a regular basis is due to the fact that we do not ask for them on a regular basis. Now ask yourself if you can afford not to ask for referrals on a routine basis.

10 Tips for a Successful Investment Pitch

16 Jul


Some of the hardest discussions to make is the business pitch. You have a wonderful idea for a company and you need someone to offer you cash to make it happen. The issue is that investor, angel investors, and even abundant uncles are heavily predisposed against you. Why? Due to the fact that 99 % of the sounds they hear seem like sure-fire prescriptions to lose money!

If you are pitching investors to offer you cash for a brand-new endeavor, you need to own up to the following rules:.

1. Discuss exactly what your company does within the first thirty seconds. Several entrepreneurs waste useful time providing tons of information, background and other details– at the same time investors are left scratching their heads thinking “What does this business actually DO?”.

2. Inform your viewers who your clients will certainly be. Paint a stunning, specific photo of these people.

3. Clarify why your clients are going to give you their hard-earned cash.

4. Explain that your competitors are. (And if you explain you have no competitors, which is a specific indicator you are unsophisticated and deserve no investment money!).

5. Clarify why you are the ONE to make this happen.

6. Provide your speech with self-confidence and excitement. Investors desire a founder/CEO to be a chief salesperson; they wish to see that you can encourage the world of your desire– not just them.

7.Explain exactly what superstar you can reach. Investors feel considerably more comfortable understanding you have actually an established game plan to reach your star.

8. Request for a specific quantity of cash. You can’t grumble if an investor gives you $3.25 for a mug of Starbucks coffee if all you do is ask for money.

9. Tell investors specifically what you are spending their cash on (tip: a journey to Maui for you and your pals will not excite).

10. Dress well, act positive, and don’t over pitch.

Finally, make each pitch presentation work as a focus group for your next presentation. When one group of investors asks you a series of questions after you present, list each of those questions and ensure most of them are answered in your upcoming pitch to make sure that the next group doesn’t need to ask them. Keep pitching and keep improving your sound and at some point you could get funded.


15 Jul


“Natural ability without education has more often raised a man to glory and virtue than education without natural ability” Cicero

21 May


The greatest irony is that the concept of Financial Freedom is always predicated on having more money than you need. I, like many other successful people have found that more does not in any way directly correlate with more freedom. Financial Freedom can be achieved as low as around 50k per year in income – as long as you live within your means and have a good belief in your ability to continue ‘covering your nut’. Anything more is Ego, and much more scary is how more can move you further from what you truly need in life – more and deeper love.

$$$ Fundamentals:


Lending only makes sense when it is used to finance growth.

Anyone who does not have 100% grasps on ALL OF THEIR NUMBERS should never be even considered for a loan.

Projected growth should never exceed 20-40% annually; everything larger is fantasy and should be viewed with the greatest skepticism.

Sales focus is always significantly more important than back office focus.

The back office does have to be ruthlessly cheap though, with nothing gone to waste.

All personal spending has to come from FREE CASH FLOW that comes from ASSETS.
CREDIT CARDS and other CONSUMPTION LOANS are the crack cocaine of the financial world.

MONEY is almost always used to fix LOVE problems. This is what we mean when we say ‘Anything more is Ego’.

If you would like to comment or add your thoughts I always welcome it and love to hear from you.

Thank you

Never Failed Never Lived

16 Apr

I always watch this video and other videos. I like it. It actually makes me keep going. A lot of people in your life will tell you to quit, give up, your idea is stupid, or take the easy way out and get a job any job.

My thing is what if this was a reflection of their own inability to do something big. In ability to dream big and go after it. Just because everyone around you is content with what they have does not mean that you have to.

What if you actually do have a good idea or a thought or something that would make it better for you and your family. How far would you go to make it happen. As they say if it was easy everyone would be doing it. Success is very hard and comes at a price. What are you willing to do to succeed how far are you willing to go to make your dreams come true. You see everyone has the notion that people like me go into business to make Lots and Lots of money. and that the only thing that drives us is money. While money is a big motivator you will find that most people who go into business is ultimately to pursue happiness. Not just money.

The way I see it is lots of people 1- hate their jobs 2- hate the life they lead because of what they do 3- are too scared to do something about it. Well what a life to live. We actually work an average of 10 hours per day yes thats the employed person. so you are miserable about 40% of your day and lets say you sleep an average of 7 hours or 33% of your day so doing the math you have 27% of your day to rush home, eat , and if you have kids fight with them etc. What time is left to be happy.

I still vote for me to be happy most of the time. But its up to you. you can join the flock and exist , or you can make a difference in your life and life of others. its all up to you. It is a very hard road filled with endless hours of work, but the satisfaction out of doing something you love is not measurable by any metrics out there.

As always I always welcome any comments or feedback.

Customer complaints

15 Apr


I was reading an article in the Toronto Star about the number of complaints the transit system has received last year in comparison the year before. The article stated that there were 45,408 Raider complaints up from 38,811 in 2011 and 34,107 in 2010. The article goes on to say that the TTC’s chief customer service officer indicated that they are tracking the complaints better and are making it easier for people to reach them. Basically they are LISTENING. Which is really weird and different.

You see in light of my recent run-in with the Home Depot, I went to the company website. I did not find a place to file a complaint. There was a contact us page with a form to fill out and someone will get back to me. No one did. Yet.

I went on and went on the websites of Best Buy, Future shop, McDonalds, Burger king, Lowes etc. There is no clear way to file a complaint. I went a step further. I went to the Facebook pages. I filled out a request for a process to file a complaint in the Home depot Facebook page, as well as Lowes and McDonalds Facebook page, And as of the publishing of this posting Only Lowes got back to me.

You see its not the fact that no one complaints, It’s the fact that I think big companies have a small army of soldiers who mask, cover and paint a great picture for you. how are they supposed to know if people are happy or not. They basically don’t , and don’t care. You see it’s a volume based. Where are you going to go from the big companies. For example if you hate one cell company and got to another the same amount of people left the other company to come to the company that you left.

I was talking to marketing Guru from TELUS. Its one of the large cell companies in Canada. He said yeah we decided to split the carries and introduce a low fare based carries called Koodo. Rogers owns Fido and Chatr, Bell Ownes solo mobile and Virgin mobile. And between these Ginormous companies they own 94% of the market. So go ahead switch carries. THEY ARE ALL THE SAME. Go ahead and complain, NO ONE CARES.

People can’t reach them. They have no easy way to complaint. And if by any miracle someone actually spends the time to look it up and pursues it then they just issue a gif card and say here shut the hell up and go away.

Big companies have the ability to cover just about anything. They drown people with advertising and Facebook and twitter crap that no one can see through the cloud of garbage and all that is called advertising.

Why don’t you try to figure out how to complaint to a big company? Choose any big company, find out if there is a complaint section, and see how long it takes to get back to you IF they do. I would love to be proven wring but I am just talking from experience and the fact that it is so hard to get your justice across especially if you are a little guy.

As usual you can add your email on the bottom right of my blog to get the latest updates and don’t forget I welcome your comments and promise to filter them like the big boys do.

Home Depot Conclusion

12 Apr




So They actually did respond to me Here is the response and the counter response. I must admit I was very surprised to get this response from a chain store. Usually these managers run and hide . But she actually stood in front of the cannon. Hats off lets hope this does not happen again. 


Dear Mr. Jihad Georgi,

Thank you very much for taking the time out to write this letter. I hear your frustration and I am very disappointed in my staff. I sincerely apologize for not meeting your customer service requirements. I have spoken to the associates involved as well as my leadership team.
I would really like to regain you as a customer. If there is anything I can do to help you please let me know.
I would like to offer you 100 dollars off your next order as compensation for our lack of customer service and your families waste of time.

I sincerely apologize to you and your family for the poor service we provided you at the Pickering Home Depot.

L**** R***



Dear L**** 

I thank you for taking the Time to respond to me. I am surprised. But i think the you should know that the main reason i filed a complaint was not for me to get a discount on purchases. But rather to put forth the fact that its already hard enough to find someone to help you out in the store, and to get TWO not one employees to shut you out in the same time is Not something I was looking forward to. 

So having said that thank you for the acknowledgement.


I think It was fair to say good ending to this story. People screwed up and managers took ownership for a change. 

Home Depot Experience

11 Apr


My letter to the manager at Home depot. Of course I did not get any response. NOT SURE WHY

Attn.; L***** R****

Store manager Pickering

Home Depot of Canada

Good day Lesley and hope this letter finds you well. I am writing to
let you know about my experience with your wonderful staff on Sat
April 6th around 4 pm. I also am writing to apologize for my actions.

I came in with my family at about 4 pm to the Pickering home depot
looking for someone to help us with our project. We are planning to
build a canopy. So I walked in and asked who can help me. The customer
service pointed to a lady that was standing by the hardware section. I
walked up to her and no one was standing with her. I asked if she
could help me. She said yes. I proceeded to tell her about my project
and showed her the measurements I took.

She looked at it and said Oh. I am with a customer now (which made me
wonder since I seen no one around) and proceeded to tell me that she
can make a copy and give me a call in a day or so. I said sure but I d
need my paper, so she offered to copy it. We walked over the
commercial counter or whatever it’s called where she tried to copy it.
She was frustrated and I had made the comment that nothing is working
today she said yes especially when she is in a rush.

She also mentioned she was in a rush because her shift ends in about
30 min. I understand why would she help me if she can punch out in 30
min. How can I be so stupid as to ask someone to help me just before
his or her shift ended on a Saturday afternoon?

She was helpful enough though to tell me about another person who is in the
tools rental area who would be able to help me out.

We walked in to the rental area and there were 3 home depot workers
chatting and laughing and having fun (please apologize for me for
interrupting them ) the lady went and talked to one gentleman who
walked over and said can I help you. I said yes I am trying to build a
canopy and would like some help on how much wood I would need etc. He
immediately jumped, interrupted me and said I can’t help you I have 21
broken machines in the back that needs fixing and I am busy and handed
me the paper back (obviously this hard working man was going to get to
them as soon as he finished chatting with his co-workers.)

I walked out with my family and was thinking how rude of me to
interrupt people just before their shift ended or interrupt a worker
who was having fun and had so many broken machines to fix. So would
you please pass my apology through to these hard working Home Depot

If there is a suggestion I can make, ( I really did not find a suggestion box in
your store) is please post the hours we are supposed to approach
people and each worker should have a sign that says ”I am available
you and are allowed to talk to me” Yet again you are the store manager
you would know best.